Get your social enterprise off to a rock solid start by defining your vision and values

Business values are often considered fluffy words that sit on a wall to assure clients you’re a nice organisation. I discovered values are actually the solid foundations to building a business when I was invited to help a group of emerging Geraldton entrepreneurs define their business vision, mission and values.

For the last three years I have supported Pollinators’ innovative incubation program Catalyst by running business skills workshops, such as Leading for Good: getting things done in all areas of life.  This year I helped a new intake reflect on they ‘why’ of their business.  The workshop covered:

  • The vision for the future that drives them
  • Why that vision is important for them personally and for their beneficiaries
  • How to write clear, tangible and meaningful business values to guide decision-making
  • Specific activities their enterprise will do to contribute towards that future i.e. how they wil make money

The entrepreneurs from Geraldton, Kalbarri and other towns in WA’s midwest found clarifying vision and values made their business mission (what they actually do) easier to define.

Subtle differences in values led to different business models. For example, a new music studio might include business mentoring for musicians when the owner lists financial security as an important value, or beginners have-a-go sessions if creativity ranks higher as a value.

Get your business vision, mission and values down on paper so you know if you have a business idea you’re willing to jump into.  Building a business takes time and energy; you might as well begin with a solid base.

To book a vision and values workshop email rachael@strategiccreativityatwork.com.au.

Published by

rachaelwest

Speaker | Coach | Founder Yoga for Pain Care Australia